I was asked to write a blog consistently for our website. Never knowing what it took to blog and what was expected I turned to the source that knows… the internet. It turns out that people have been writing blogs before it was ever called a blog.
Even though hieroglyphics (caveman blogs) have been around for millions of years it wasn’t until January 1994 Swarthmore student Justin Hall created the first blog ever, Links.net and in December 1997 online diarist Jorn Barger coins the term “Weblog” for “logging the Web.” Then Programmer Peter Merholz shortens “Weblog” to “blog” in April 1999 (from nymag.com) to become what we now call blogs.
Now it has become a valuable tool to tell a story, write about an experience, or tell someone about yourself. In some case some blogs are so popular they have been sold for millions of dollars. There are over 152 million blogs on almost any subject and some so obscure you would never have imagined someone would write about it.
So why blog for your business? Most businesses/corporations use it to talk about their products, their people, or in some case about their visions. Some individuals use it to tell their stories or to reach out to others that might want to learn about what someone went through in their life. A blog is an outlet and opportunity for someone you don’t know and might not ever meet to get to know you. Best of all it’s FREE and only takes minutes out of your day.
Like all of us every day we are one day older and hopefully one day wiser. Blogging is great for business and for you it’s the perfect way for someone to learn about you as a person, your vision, and hopefully what you can do to help someone become wiser and hopefully why they would want to do business with you. Do you have to blog every day? In my opinion no, but doing it once a week will keep people coming back to your website to see what’s new in your business or your life. Consistency is the key to create a following and you might be amazed as to how good it feels when you do write. Until next week. Enjoy!
-Bill Elizondo, August 24th, 2018